CMMI Institute
CMMI does Capability Maturity Model Integration, which means they help organizations mature and evolve their critical processes. CMMI uses a series of benchmarks to measure efficiency and quality outcomes, and it’s used by almost every manufacturing sector on earth. The CMMI maturity model is particularly useful in FDA-regulated industries.
Brand Campaign
Brand Banners
Segmentation Campaign
This CMMI campaign mapped two paths through process improvement maturity: a one-time manufacturing appraisal or a training track to bring appraisal capabilities in-house.
Appraisal Track
Training Track
Monthly Refresh
Voluntary Improvement Program (VIP)
Another ISACA offshoot, VIP helps medical device makers appraise and improve their manufacturing processes in tandem with the FDA.
Appraiser Recruitment Campaign
Here we recruit appraisers to get certified in a proprietary process—MDDAP—and then work as contractors for VIP. The full name of the MDDAP certification alone is 44 characters long. A herculean messaging challenge.
Social Campaign
Supply Chain Optimization