ISACA
The Information System Audit & Control Association serves the global IT community with standardized cybersecurity training and certification. They’re the world’s leading authority on cyber threats and their mitigation.
Primary audience: 185,000+ global membership
Secondary: Non-member IT students, educators and professionals worldwide
Thought Leadership
The State of Cybersecurity 2025 Annual Report & Webinar
ISACA’s annual State of Cybersecurity Report covers key industry trends and emerging technologies like AI and cloud. We targeted two touches at four career stages, from early professional to AI-certified expert.
Strategic Partnership
To promote ISACA curriculum and credentialing to academic organizations.
Product Launch
AI Audit Training & Certification (BETA)
This was a relatively high-stakes launch for ISACA—the definitive new credential for AI security auditors. We expected a strong response, and we got it. The beta training course filled within days. Here’s how we pitched it.
Membership Renewal
Event Promotion
ISACA 2026 North America Conference
Gated Content
Three targets. Three practice exams. Three touches.
E.U. Crossover
ISACA builds partnerships with American schools to bring serious IT credentials to local markets. This campaign promotes the global relevance of ISACA’s U.S. credentials to a wide swath of European standards.
A research challenge made easy by AI.
Gated Content
Supply Chain Optimization
A good example of how narrative can shape the experience of complex ideas.