ISACA
Most tech writing boils down to making the complex comprehensible. And when you’re the world’s leading cybersecurity association, everything’s complex.
AI Security Certification
Beta Launch
Launching a new credential means explaining a new kind of expertise, which generally entails clarity, economy and a strong narrative.
Academic Partnership
ISACA licenses credentialing programs to all kinds of academic and training institutions. This campaign lays out the value equation.
Thought Leadership
Annual Industry Report & Event
Complex messaging scans better if you chunk the narrative and establish a clear hierarchy.
We targeted four discrete career stages, from early professional to AI-certified expert.
Demand Generation
We used practice tests to engage members who were already studying for ISACA certifications. This three-touch cadence targeted three different markets/certifications.
Member Renewal & Recruitment
We kept the tone of member communications casual to reinforce a sense of community.
Event Communications
ISACA 2026 North America Conference
As with most conferences, the location was half the appeal. My theme made glancing reference to casino night life and added a touch of urgency.
EU Compliance Campaign
A campaign built to show how ISACA credentials overlap with GDPR, DORA, NIS2 and the EU AI Act. The work translated dense regulatory and cybersecurity material into clear, accessible narratives.