ISACA
A complex subject but a simple task: translate cybersecurity training into the language of aspiration and growth. Make it speak to people.
AI Certification Launch
AI Audit Training Beta
When you launch a new credential, you’re explaining a category that barely exists. Clarity has to come first, but as priorities go, a compelling narrative runs a close second.
Member Renewal & Recruitment
Event Communications
ISACA 2026 North America Conference
Thought Leadership
Annual Industry Report & Event
The report covered every cybersecurity trend on earth. The landing page could not. I kept the copy lean and built a scannable hierarchy that told the bulk of the story above the fold.
We promoted the webinar to four career stages, from early professional to AI-certified expert.
Demand Generation
This campaign used practice tests to engage people studying for ISACA certifications. We built the three-touch cadence, then tailored it to three different certifications.
Enterprise
ISACA licenses credentialing programs to all kinds of academic and training institutions. This campaign lays out the value equation.
EU Compliance Campaign
An integrated campaign system built around GDPR, DORA, NIS2 and the EU AI Act. The work translated dense regulatory and cybersecurity material into clear, accessible narratives.