ISACA
Information System Audit & Control Association
ISACA serves the global IT community with cybersecurity training and certifications.
Primary audience: 185,000+ global membership
Secondary: Non-member IT students, professionals and educators
Enrollment
A key component of the ISACA business model.
New Product Launch
AI Audit Certification
The State of Cybersecurity 2025
Annual report and webinar
ISACA’s annual State of Cybersecurity report covers key industry insights, trends, and emerging technologies like AI and cloud. Here we target four career stages, from early professional to advanced AI-certified expert.
Three targets, three practice tests, three emails apiece.
Channel Messaging
E.U. Campaign
ISACA partners with colleges and training organizations who offer IT certification in their local markets. This campaign promotes the overlap of ISACA’s U.S. credentials with a broad swath of European standards.
A research challenge powered by AI.
Responsive Search
Academic Partnership
Continuing Professional Education (CPE) Credits
CMMI Institute
An ISACA offshoot, CMMI does Capability Maturity Model Integration, which is to say they help companies improve and evolve their manufacturing processes.
I always tried to evoke a sort of rhythm of continuous progress.
Voluntary Improvement Program (VIP)
Another ISACA offshoot, VIP helps medical device makers appraise and improve their manufacturing processes in tandem with the FDA.
VIP Recruitment Campaign
Here we recruit appraisers to get certified in a proprietary process—MDDAP—and then work as contractors for VIP. The name of the MDDAP certification alone is 44 characters.
A messaging challenge.
Decision Split Campaign
This CMMI campaign asked readers to pick a track—either a one-time appraisal of their manufacturing process or a training regimen that brings the whole program in-house.
Appraisal Track
Training Track
eCommerce/Transactional
Performance writing? Done and done.
Fresh From the Grill
Three produced, six to go, all promoting team training on the bases of CPEs, budgeting and discounting, respectively.
