ISACA
Information System Audit & Control Association
ISACA serves the global IT community with cybersecurity training and certifications. The key to their business model: thought leadership and an authoritative voice to drive membership and attendance for ISACA events.
Enrollment
New Product Launch
AI Audit Certification
The State of Cybersecurity 2025
Annual report and webinar
ISACA’s annual State of Cybersecurity report covers key industry insights, trends, and emerging technologies like AI and cloud. Here we target four career stages, from early professional to advanced AI-certified expert.
Three targets, three practice tests, three emails apiece.
Channel Messaging
E.U. Campaign
ISACA partners with colleges and training organizations who offer IT certification in their local markets. This campaign promotes the overlap of ISACA’s U.S. credentials with a broad swath of European standards.
A research challenge powered by AI.
Responsive Search
Academic Partnership
Continuing Professional Education (CPE) Credits
CMMI Institute
An ISACA offshoot, CMMI does Capability Maturity Model Integration, which is to say they help companies improve and evolve their manufacturing processes. Key message motif: the rhythm of continuous progress.
Voluntary Improvement Program (VIP)
Another ISACA offshoot, VIP helps medical device makers appraise and improve their manufacturing processes in tandem with the FDA.
VIP Recruitment Campaign
Here we recruit appraisers to get certified in a proprietary process—MDDAP—and work as contractors for VIP. The full name of the certification alone numbered 44 characters, which posed a serious social messaging challenge. Here’s how I approached it.
Decision Split Campaign
This CMMI campaign asked readers to pick a track—either a one-time appraisal of their manufacturing process or a training regimen that brings the whole program in-house.
Appraisal Track
Training Track
