Direct to Consumer
PureWave Massagers
I helped a Korean manufacturer, Pado, position their new line of massagers in the States. Between their internal research and my own survey of user reviews, we identified three customer personas—healers, athletes and sensualists—and built a variety of social campaigns to suit.
Campaign:
Massage simulator
VIdeo: Cabana Boy
Mother’s Day Video
Mother’s Day Campaign
(PITCHED)
Video: Look Good
VIdeo: Little Angels
Social Campaign
Pet Campaign
I kept pitching this idea because my research told me that dog massage was trending mightily. The client kept saying no, and when I pitched it the third time I found out why: they were already working on a dog massager. It was their next product launch.
Avari Air Purifiers
Infographics
