Experiential
FringeFest
An all-night live art event
Philadelphia’s annual alt-youth dance-a-thon gave Penn Medicine access to the city’s most progressive creative community. We deliberately avoided branding the artwork, opting instead to have a local muralist embed custom icons into a live painting created during the event. An on-site kiosk explained the symbols and Penn’s immunology research, while livestreams and time-lapse footage extended the experience into social content.
ImmunoBar
A branded sponsorship for Philadelphia’s annual ThinkFest
We only had a couple days to come up with a theme, so when the account exec asked, I only had one idea: an “immunobar” would attract attendees and underscore Penn’s leadership in immunogenetics. He said“I like this!” I said, “I like it too!” I said. Easy peasy.
