The Covid Diaries
When COVID hit, cardiac patients stopped showing up for care. We created this video series to bring them back, but the stories quickly became something larger—a tribute to the resilience and humanity of frontline caregivers.
Social Content
We used some of the more personal moments as social content. The public support was huge, and much needed by the exhausted staff.
Telemedicine
Staff footage became part of a campaign introducing what was then a new model for remote cardiac care.
