ISACA
The Information System Audit & Control Association serves the global IT community with standardized cybersecurity training and certification.
Primary audience: 185,000+ global membership
Secondary: Non-member IT students, educators and professionals worldwide
Enrollment
A key component of the ISACA business model.
AI Certification Launch
ISACA staked a lot on their new AI certification program. We expected a good response for the beta training course, but nothing like the response we got. Here’s how I pitched it.
Three targets, three practice tests, three emails apiece.
Channel Messaging
The State of Cybersecurity 2025
Annual report and webinar
ISACA’s annual State of Cybersecurity report covers key industry insights, trends, and emerging technologies like AI and cloud. Here we target four career stages, from early professional to advanced AI-certified expert.
E.U. Crossover
ISACA partners with schools and training organizations to offer IT credentials in local markets.
Here we promote the global relevance of ISACA’s U.S. credentials to a wide swath of European standards.
A research challenge powered by AI.
Responsive Search
Academic Partnership
Continuing Professional Education (CPE) Credits
CMMI Institute
An ISACA offshoot, CMMI does Capability Maturity Model Integration, which is to say they help companies improve and evolve their manufacturing processes. I tried to infuse the social media with a sort of rhythm of continuous growth.
Voluntary Improvement Program (VIP)
Another ISACA offshoot, VIP helps medical device makers appraise and improve their manufacturing processes in tandem with the FDA.
VIP Recruitment Campaign
Here we recruit appraisers to get certified in a proprietary process—MDDAP—and then work as contractors for VIP. The full name of the MDDAP certification alone is 44 characters long.
A social messaging challenge.
Decision Split Campaign
This CMMI campaign asked readers to pick a track—either a one-time appraisal of their manufacturing process or a training regimen that brings the whole program in-house.
Appraisal Track
Training Track
eCommerce/Transactional
Performance writing? Done and done.
Fresh From the Grill
Three produced, six to go, all promoting team training on the bases of CPEs, budgeting and discounting, respectively.
