ISACA
The Information System Audit & Control Association serves the global IT community with standardized cybersecurity training and certification. They’re the world’s leading authority on cyber threats and mitigation.
Primary audience: 185,000+ global membership
Secondary: Non-member IT students, educators and professionals worldwide
Membership Renewal Campaign
Event Campaign
ISACA 2026 North America Conference
New Product Launch
AI AUDIT TRAINING & CERTIFICATION (BETA)
ISACA bet a lot on their new AI audit certification program. We expected a good response for the beta training course, but it surpassed even our expectations. Here’s how we pitched it.
Academic Partnership Campaign
The value proposition for teaching institutions to offer ISACA curriculum and credentialing.
Three practice exams. Three targets. Three touches.
Gated Content Campaign
Thought Leadership Campaign
The State of Cybersecurity 2025 Annual Report & Webinar
ISACA’s annual State of Cybersecurity report covers key industry insights, trends, and emerging technologies like AI and cloud. Here we target two touches to four career stages, from early professional to AI-certified expert.
E.U. Credentialing Campaign
ISACA partners with American schools and training organizations to offer IT credentials in local markets. This campaign promotes the global relevance of ISACA’s U.S. credentials to a wide swath of European standards. A research challenge powered by AI.
CMMI Institute
An ISACA offshoot, CMMI does Capability Maturity Model Integration, which is to say they help organizations mature and evolve their critical processes. It uses a series of benchmarks to measure efficiency and quality outcomes, and it is used in almost every industry on earth. The CMMI maturity model is particularly useful in FDA-regulated industries.
Brand Campaign
Brand Banners
Decision Split Campaign
This CMMI campaign asked readers to pick a track—either a one-time appraisal of their manufacturing process or a training regimen that brings the whole program in-house.
Appraisal Track
Training Track
Monthly Brand Refresh
Voluntary Improvement Program (VIP)
Another ISACA offshoot, VIP helps medical device makers appraise and improve their manufacturing processes in tandem with the FDA.
Appraiser Recruitment Campaign
Here we recruit appraisers to get certified in a proprietary process—MDDAP—and then work as contractors for VIP. The full name of the MDDAP certification alone is 44 characters long. A social messaging challenge.