Healthcare
Penn Medicine
Immunology Campaign
Penn Medicine Invented immunotherapy, and in the process sparked a global revolution. I wrote and produced this campaign to fan the flames.
Brand Writing Standards
UCSF Health (Excerpts)
Fitness Content
We received something like 50 articles from a content mill, none of which was ready for prime time. I researched and rewrote most of them, morphing the topics as necessary to spice things up without straying too far from the editorial calendar.
Audi Magazine
Physician Stories
Sparrow Hospital Annual Report
I interviewed nine Sparrow physicians about the reasons they got into medicine. Listening was important. But the most important requirement was being able to spot and develop an emotional narrative.
Features
I wrote and produced many long form pieces for Mercy Health in California, most of them science and human features. I conducted all research, scheduling, interviews and writing.
Mercy Health
