About You

Hey there. I’m Mike Van Egeren, a writer/creative director in Detroit. I’ve worked at big agencies, won a few awards and am generally considered a solid writer, a clever strategist and a reasonably pleasant cohort. But enough about me. Here’s you:

You love advertising. Sure, there are days when you’d rather be writing novels or teaching kids or canning crabs, but when you think about it you can’t imagine doing anything else. 

You’ve got a great sense of humor. That’s why you like advertising. It’s fun, it’s funny. It’s the only industry on Earth that gives awards for immaturity.

You believe in good trouble. Not for the sake of trouble, but because new ideas are subversive and sometimes need to be defended. Or at least pitched.

You’re not fussy. You don’t mind getting into the trenches and you don’t really care about the mud or the medals.

You own it. Whatever you do, you own it.

Oh, and you don’t hate to lose so much as you love, love, love to win. If that sounds like you, give a shout. We’ll do well together.