Audi e-tron Launch
Before the e-tron, new Audi owners were treated to a corrugated box full of magazines, catalogs and assorted tchotchkes. This would not do for Audi’s first luxury EV. I suggested an upgrade.
Concepts | Messaging Architecture | Creative Direction
In lieu of the box of tchotchkes, I developed a digital new owner experience, which we loaded onto a thumb drive and delivered in a sleek, eco-friendly aluminum carrier.
User Experience
Test-Drive Event Invitation
Test Drive Event Collateral
