Segmented Campaigns
We created a practice test for each of three cyber certifications, each with its own narrative and industry data. All of which I tracked down personally.
Self Test / Engagement
Decision Split Campaign
Here we segmented by user interest rather than professional status. This CMMI campaign asked readers to pick a track—either a one-time process appraisal, or a training regimen that brings the whole program in-house.
Appraisal Track
Training Track
The State of Cybersecurity 2025
Annual ISACA Report and Webinar
ISACA’s annual State of Cybersecurity covers emerging trends and technologies and their implications for the IT industry. Here we target four maturity stages, from early professional to AI-certified expert.