RESUME
EMAIL | PORTFOLIO | LINKEDIN | 517.285.8225
EXPERIENCE
VMLY&R, Associate Creative Director (Contract)
2021 — 2022 | KANSAS CITY, MO
• Created digital retail and social campaigns for General Mills, one of which won VML’s coveted ‘The Sh!t’ award
• Refreshed all SEO copy in all online channels for 12 General Mills brands
• Conceived and executed digital B2B campaigns for SaaS client, Qlik
MRM//McCann, Associate Creative Director (Contract)
2020 — 2021 | GREATER DETROIT
• Generated B2C concepts and campaign copy for GMAC landing pages, emails, videos, dealer displays and marketing materials
• Juggled up to 6 projects at once on tight deadlines
TILT, Associate Creative Director
2017 — 2020 | GREATER DETROIT
• Translated complex medical topics into compelling brand strategies, narratives and creative campaigns for Penn Medicine
• Directed dozens of audio edits, video edits, voice-over reads and freelance designers
• Researched and wrote Penn Medicine’s first podcast season; also directed all voice-over and sound design
• Created the brand and demand campaigns that won TILT the Johns Hopkins account
Latcha & Associates, Creative Director (Contract)
2014 — 2017 | GREATER DETROIT
• Engineered the after-sales launch of Audi’s first electric vehicle, which included a digital owner’s kit, email and direct mail
• Created 360° digital campaigns for Audi After Sales and video campaigns for Audi Accessories
• Researched and wrote a collection of email cadences positioning 10 Audi models against Mercedes and BMW
• Authored more than 20 lifestyle articles for the online edition of Conde Nast’s Audi Magazine
Loose Cannon Creative
2010 — PRESENT
• Created 9 new national brands from scratch as writer/producer for remote creative team
• Won national Best in Class for the branding of EcoShield windows, a green manufacturing launch
• Revamped logo, messaging and branding for the 160-store Bradco Building Supply chain
Publicom, Creative Director
2006 — 2010 | EAST LANSING, MI
• Managed all creative for Wells Fargo Insurance and the 12-hospital McLaren Health System
• Developed a Wells Fargo trade show program that broke all prior attendance records
• Produced the first national sales meeting for Wells Fargo Insurance
• Wrote and produced 20+ integrated campaigns for McLaren Health, which included digital, TV, radio, outdoor and print
Pace & Partners, Associate Creative Director
2000 — 2006 | LANSING, MI
• Creative lead and sole writer/producer on a $10M agency portfolio
• Ran all creative on more than a dozen business, association and government accounts
• Wrote and produced 1 million+ monthly mailers for a Fortune 100 telecom
• Revamped production process to cut outside costs by 50% and triple lead time
Frankel & Company, Senior Writer
1997 — 2000 | CHICAGO, IL
• Wrote retail marketing campaigns for McDonald’s, Hallmark, G. Heileman Brewing, FedEx, Citi and United Airlines
• Wrote and produced local extensions for all national McDonald’s campaigns, for use by individual owner/operators
• Won national first place for Old Style collateral
EDUCATION
Northern Illinois University
DeKALB, IL
BA Journalism (News/Editorial)
Northwestern University
CHICAGO, IL
Graduate Fiction Writing
Michigan State University
EAST LANSING, MI
Graduate English Lit
The Second City
CHICAGO, IL
Improv Classes/Performance