Wells Fargo Insurance

National Sales Meeting

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Wells Fargo needed to branch out.

With slow growth in the financial sector, they decided to cross-sell insurance to their financial clients. So they bought up brokerages all over America, each of which now had to function as part of a cohesive whole. They held their first national sales meeting to pull the team together. I wrote, directed and produced the three-day event, which was hosted in Las Vegas by a video emcee from an undisclose location. Even the C-suite guys got into it.