Branching campaign

EMAIL 1
A narrative in three parts:
Subject line
Headline
Intro sentence

I like to break down complex ideas into short, expressive statements.
These are the narratives.
They set up a sequence of related ideas that culminate (ideally) in the CTA.

Note the hard, chiseled precision of the prose, which tells a complex simply and forcefully.

Appraisal

Training

Appraisal

Training

Appraisal

Training

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New product launch