Branching campaign
EMAIL 1
A narrative in three parts:
Subject line
Headline
Intro sentence
I like to break down complex ideas into short, expressive statements.
These are the narratives.
They set up a sequence of related ideas that culminate (ideally) in the CTA.
Note the hard, chiseled precision of the prose, which tells a complex simply and forcefully.
Appraisal
Training
Appraisal
Training


Appraisal
Training

