Social Media
I’ll admit, I have an innate aversion to technical jargon. It’s necessary sometimes, but in short-form, narratives usually make a more compelling case. Example: these LinkedIn campaigns to the highly-regulated medical device industry.
Recruiting Campaign
The Medical Device Discovery Appraisal Program
VIP helps medical device makers maintain and improve product quality—a key regulatory pain point. They recruit process appraisers with the promise of lucrative work, train them, then help them build a book of business. The idea here is to convince appraisers that it’s a.) a lucrative gig, and b.) a gratifying career, all in 200 characters, 42 of which comprise the product name.
