FringeFest

We had two weeks.

Penn Medicine was sponsoring Philadelphia’s annual FringeFest, an all-night marathon dance and outsider art freakout. They asked us to pick a local artist and direct him in creating a mural on-site that night, in a way that dovetailed with our Immunorevolution campaign.

I worked with the artist to nail down the design, which featured revolutionary street art motifs. We didn’t want to brand the artwork, obviously, so I asked the artist to place a few discreet icons within, and developed a kiosk display that explained their significance in the rarified realm of immunogenetics.

After the festival, the work was divided in four discreet panels, each of which was displayed in a different part of the hospital.