The Children’s Miracle Network and Costco

With pandemic-related compassion fatigue wreaking havoc on charitable giving, I developed this campaign to make CMN’s value prop a little more immediate. It entails a series of geofenced Miracle Zones to alert Costco customers when they pass near a CMN beneficiary (anonymized, of course), so they can actually see the local relevance. The campaign earned me VMLY&R’s coveted “The Sh!t” award.