CMMI Institute
CMMI does Capability Maturity Model Integration, which is to say they help companies improve and evolve their manufacturing processes. Objective:
Translate a complex position into a bold, simple narrative.
Voluntary Improvement Program (VIP)
Another ISACA offshoot, VIP helps medical device makers appraise and improve their manufacturing processes in tandem with the FDA.
VIP Recruitment Campaign
Here we recruit appraisers to get certified in a proprietary process—MDDAP—and then work as contractors for VIP. The name of the MDDAP certification alone is 44 characters.
A messaging challenge.
Decision Split Campaign
This CMMI campaign asked readers to pick a track—either a one-time appraisal of their manufacturing process or a training regimen that brings the whole program in-house.
Appraisal Track
Training Track
Supply Chain Campaign
Gated Content
