Thought Leadership
Marketing White Paper
UCSF Health
The CEO of UCSF Health didn’t see much point in brand campaigns for the 8th ranked health system in America. I researched and developed this white paper to convince him otherwise. It worked.
Research | Analysis | Writing
Writing Standards
UC San Francisco Health System
UCSF Health ranks 8th among America’s medical centers. Their brand voice has to be authoritative and smart, but also engaging, which usually entails translating scientific content into simple, compelling narratives. This is my approach.
