Thought Leadership
White Paper
UCSF Health
I developed this white paper to convince a skeptical CEO of the importance of branding an already-famous UCSF Health. It worked.
Research | Analysis | Writing
Writing Standards
UC San Francisco Health System
UCSF Health ranks 8th among America’s medical centers. Their brand voice has to be authoritative and smart, but also engaging, which usually entails translating scientific content into simple, compelling narratives. This is my approach.
