Thought Leadership Paper

University of California / SF Health

UCSF Health was the 8th-ranked system in the country when TILT landed the account, so the CEO had good reason to question the value of brand advertising. I was pulled in to research and develop a white paper proving the value of same. This is the final product.

ChatGPT figured prominently in the development, for things like validating facts, clarifying concepts, extrapolating ideas and surveying professional consensus.

Research | Analysis | Writing